HOW DOES THE WEBSITE USE MY PERSONAL INFORMATION?
We will use your personal information for the purposes set out in this Policy, which will include:
1.To provide you with the products and services that you have requested - To administer our relationship with you and to carry out our obligations arising from the relationship between you and us, including internal accounting and administration purposes, to process payment for purchases or other services and to create and manage your account.
2.To verify your identity - For example, we may use your email address to determine if you already have an account with us.
3.For analytics purposes - For example, we may analyze your personal information including your location, products and/or services requested, age, time zone, IP address and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products and the website. We may also aggregate and de-identify your information to create customer segments and share with our affiliates and partners.
4.To provide you with marketing communications that you might be interested in - If you choose to receive marketing communications from us, we may use your personal information to keep you up to date with our latest products, services, surveys, announcements, upcoming events, sweepstakes, contests and other promotions via our newsletters, emails, or other communications. If you no longer wish to receive these marketing communications, details of how to opt out are described in the section below marked “How do I stop receiving marketing communications?".
5.For tailored advertising - We, or with third party vendors, may use your personal information to provide you with tailored advertising on third party sites, including Social Sites (defined below in section 8 “What if I access or use a social network or public forum through the website?”. These advertisements are either: (i) “contextual" (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioral advertising" or “interest-based advertising" (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use tailored advertising to specifically include or exclude individuals who have registered for our products to ensure that you are provided with information about those products that are most relevant to you. To do this, we may track your browsing activity across different websites, different Devices and/or different applications. We may match your browsing activity on one Device, such as your mobile phone, with your browsing activity on another Device, such as your tablet, to ensure our advertising is tailored to you. If you no longer wish to see tailored advertising, you can amend your cookie preferences as referenced in our Cookie Notice. In addition, some third party sites allow you to stop seeing advertisements from specific advertisers on that site, so you should also check your preferences on those websites.
8.To provide the best service to our customers - For example, we may use your personal information to process and respond to your questions and/or inquiries.
9.For site optimization and management - For example, we may use your personal information provided to us to:
a.administer the website;
b.ensure the security of our networks and of your information;
c.customize your future visits to the website based on your interests to ensure the most user-friendly online navigation experience;
d.improve the website and our other digital offerings (including fixing operational problems such as pages crashing and software bugs);
e.provide services to our partners such as tools, analyses, data and insights to see how their website or mobile applications are used.
1.For product development and business development purposes - For example, we will use information we collect from you to improve our products and develop new products.
2.For fraud prevention and detection purposes and to protect and defend the rights and property of the website, our employees and business partners.
3.For employment application purposes - For example, if you contact us in relation to your employment prospects, we will use your personal information to consider you for current and future employment opportunities and to contact you with respect to employment opportunities on the website that you have expressed an interest in.